Now the #1 haircolor worldwide introduces a new line of exclusive fashion colors inspired by Paris glamour. A SPARKLING NEW SECRET L'Oreal Paris Excellence now brings you intense, visible color and is infused with Hi-Shine Complex. Experience long-lasting vibrant color and spectacular shine. A TRIPLE CARE FORMULA / TRIPLE PROTECTION Enriched in ceramide and collagen, Excellence Fashion protects and strengthens hair. Hair is silky soft, feels stronger and replenished.